Big OOH Limited
- Unlisted share
- Exclusively sold by Growfast Direct
- Media & Advertising
At a glance
Sales
FY26
₹110 Cr
+44.4%on FY25What the company earned from its customers in the year.
Profit
FY26
₹19.9 Cr
+22.5%on FY25What was left after every cost and tax was paid.
Market valuecalculated
₹331 Cr
What the whole company would be worth at Growfast Direct's indicative price.
Net worth
FY26
₹83.69 Cr
What the owners would have left on paper if every debt was repaid.
From the company's published figures; sources are beside each figure further down the page.
Key details
- Company
- Big OOH Limited
- ISIN
- Not available
- Sector
- Media & Advertising
- Type of share
- Unlisted equity share
- Indicative price per share
- ₹210.00
- Price last updated
- 15 Oct 2026
- Minimum quantity
- Confirmed by the desk
- How you hold it
- In your own demat account
- Enquiries
- Growfast Direct desk, on WhatsApp
Indicative prices, illiquid shares. Prices are indicative and can change without notice. Unlisted shares are illiquid: you may not be able to sell when you want to, or at the price shown.
Company
About Big OOH Limited
Big OOH Limited, formerly Armour Display Systems Limited and incorporated in 2010, runs a digital out-of-home advertising network: LED screens and audio systems at railway stations, metro corridors, bus shelters and malls that carry both public information and advertising, including a public-private partnership with Indian Railways. Its annual report for 2025-26 counts more than 5,000 screens across 44 or more railway stations. It is a subsidiary of Sapphire Media Limited, which holds 72.66% of its shares, and describes itself as part of the BIG FM group. In 2025-26 it reported revenue of ₹109.57 crore and profit of ₹19.90 crore.
Written from: armourdigitalooh.com
Listing status. Unlisted public company (converted from private, January 2025) Annual report 2025-26 (audited, standalone, Ind AS)
Financials
Ask for the full annual report.
The figures on this page are the headline numbers. The desk can share the latest annual report and anything published since.
Ask for the financials- Sector
- Media & Advertising
- ISIN
- Not available
- Incorporated
- 2010
- Registered office
- Egmore, Chennai, Tamil Nadu
- Holding company
- Sapphire Media Limited (72.66%)
- Face value per equity share
- ₹10
- Equity shares outstanding
- 1,57,56,750 shares
- CIN
- U74900TN2010PLC078047
- Official website
- armourdigitalooh.com
Read from: Annual report 2025-26 (audited, standalone, Ind AS), unless another source is shown on a card.
Key data
What the numbers mean
The ratios buyers look at, each said in plain words.
Price to earnings (P/E)calculated
16.6×
At this price you pay ₹16.6 for every ₹1 of profit the company made in the year.
Price to book (P/B)calculated
3.95×
At this price you pay ₹3.95 for every ₹1 of net worth on the company's books.
Profit margincalculated
18.2%
Out of every ₹100 of sales, ₹18.2 was left as profit.
Return on equitycalculated
23.8%
For every ₹100 of the owners' money, the company made ₹23.8 of profit in the year.
- Indicative price
- ₹210.00
- Market valuecalculated
- ₹331 Cr
- price × shares
- No. of shares
- 1,57,56,750
- EPS
- ₹12.63
- Book value per share
- ₹53.11
- Face value
- ₹10
Figures marked “calculated” are worked out by Growfast Direct from its indicative price and the company's published figures for FY2025-26. They move with the price, and they are arithmetic, not a valuation.
Figures in ₹ crore
Financials
Big OOH Limited. As published in the company's audited reports. Growfast Direct has not audited them.
Sales, year by year
₹ crore. The darkest bar is the latest year.
FY25 to FY26: ₹75.87 Cr to ₹110 Cr.
Profit, year by year
₹ crore, after tax. A bar below the line is a loss.
FY25 to FY26: ₹16.24 Cr to ₹19.9 Cr.
| Particulars | FY25 | FY26Latest |
|---|---|---|
| Revenue from operations | 75.87 | 109.57▲44% |
| Other income | 0.57 | 1.4▲146% |
| Total income | 76.44 | 110.98▲45% |
| Profit before depreciation, finance cost and tax (as stated in the directors' report) | 27.29 | 38.75▲42% |
| Depreciation and amortisation | 3.67 | 7.57▲106% |
| Finance costs | 1.06 | 2.81▲165% |
| Profit before tax | 22.55 | 28.37▲26% |
| Profit for the year | 16.24 | 19.9▲23% |
| Basic EPS (₹) | 10.36 | 12.63▲22% |
Rupees crore unless marked, standalone. The change shown is the latest year against the year before. Read from: Annual report 2025-26 (audited, standalone, Ind AS).
Ownership
Shareholding pattern
Who owns the company
As of 5 September 2026
72.7%Sapphire Media Limited (holding company)
- Largest holder
- 72.7%
- Top 1 together
- 72.7%
- Holders named
- 1
- Sapphire Media Limited (holding company)72.66%
- Total72.66%
Read from: Notice of the 16th AGM, in the annual report 2025-26
Capital history
Fund raise history
| Date and detail | Type | Instrument | Price per share | Amount raised |
|---|---|---|---|---|
| 2024-1275,225 shares at ₹3,045 each (₹10 face value plus ₹3,035 premium) in two tranches: 13,365 approved at the EGM of 2 December 2024 and 61,860 at the EGM of 17 December 2024; before the 29:1 bonus issue. | Preferential allotment | Equity shares (₹10 face value) | ₹3,045 | Not stated |
Read from: Annual report 2024-25
Leadership
Management
Sahil Mangla
Director (Managing Director until 30 June 2026)
Madan Lal
Whole-time Director (from 21 May 2026)
Sonal Garg
Non-Executive Director
Sahil Agarwal
Independent Director
Varinda
Additional Independent Director (from 7 August 2026)
Potnuru Santosh Kumar
Chief Financial Officer
Daksha Agarwal
Company Secretary & Compliance Officer
Read from: Annual report 2025-26 (audited, standalone, Ind AS)
Corporate calendar
Events
- 30 Sept 2026AGM16th annual general meeting, held by video conferenceOpen
- 5 Sept 2026Board meetingBoard approves buying Sapphire Media's specified advertising business (Delhi Metro, Delhi bus shelters, Himachal buses, four railway stations) by slump sale, for up to ₹95 crore, subject to shareholders' approvalOpen
- 30 Jun 2026Management changeSahil Mangla steps down as Managing Director and stays on the boardOpen
- 24 Jun 2026Name changeRenamed Big OOH Limited from Armour Display Systems Limited (approved at the EGM of 21 May 2026); CIN unchangedOpen
- 7 Jan 2025EGMAuthorised capital raised from ₹60 lakh to ₹25 crore; later a 29:1 bonus issue took the share count to 1,57,56,750Open
- 6 Jan 2025ConversionConverted from a private to a public limited company (approved at the EGM of 17 December 2024)Open
Reports and filings
Annual reports and results
Each link opens the document where its publisher keeps it.
Before you buy
Six things to check on any unlisted share.
The same list applies to every stock. None of it is advice on this one.
The company's latest financials
Revenue, profit and debt for the last three years, from its audited annual report. Ask the desk for the most recent set.
What the price implies
Compare the price per share with earnings and book value per share, and with listed companies in the same business.
Whether a listing is planned
A company may file for an IPO, delay it or never list. A listing, its timing and its price are never certain.
How you would sell
There is no exchange for these shares. You sell by finding a buyer, which can take time and may be at a lower price.
Lock-in after a listing
Shares bought before an IPO are usually locked in for a period after the company lists. Confirm the current rule before you buy.
Tax on your gains
Unlisted shares are taxed differently from listed ones. Check your position with a tax adviser.
Questions
What buyers ask about this stock.
Not answered here? Ask the desk.
Inquire about Big OOH Limited on WhatsAppIs the price shown for Big OOH Limited final?
No. It is an indicative price per share. The desk confirms the price and the quantity available when you inquire, and the confirmed price is the one you deal at.
How do I buy these shares?
Press Inquire. It opens a WhatsApp chat with the desk, with this stock already named. After the price and quantity are agreed, a 10% advance locks the deal. Once your KYC is complete you pay the balance, and the shares are transferred to your demat account.
Do I pay anything on this website?
No. No payment is taken and no order is placed on this site. Payment details are shared by the desk only after the deal is agreed.
What do I need before I can buy?
A demat account in your name and the documents for KYC: your identity and demat account details are verified before any deal, as the regulations require.
Can I sell my Big OOH Limited shares to Growfast Direct?
Growfast Direct buys as well as sells. Press Inquire and tell the desk how many shares you hold; it will come back with what it can offer.
How do I sell Big OOH Limited shares I already hold?
Tell the desk how many you hold. If a price is agreed, you transfer the shares from your demat account with a delivery instruction to your depository participant (a DIS, or its online equivalent), and payment follows as agreed with the desk.
Is there a lock-in if the company lists?
Shares held before an IPO are generally locked in for a period after the listing under SEBI's rules, which have changed over time. Ask the desk for the rule that applies today before you buy.
Is buying unlisted shares legal in India?
Yes. Shares of an unlisted company can be bought and sold privately and are transferred between demat accounts. They are not traded on a stock exchange, so the protections of an exchange do not apply.
What is the minimum I can buy?
It differs by stock and by what the desk holds at the time. The desk confirms the minimum quantity when you inquire.
What is an ISIN?
The 12-character code that identifies a security. It is how your depository knows exactly which share is being transferred to your demat account.
Why are unlisted shares riskier than listed ones?
Prices are indicative and can change without notice. Unlisted shares are illiquid: you may not be able to sell when you want to, or at the price shown.
Risk disclosure
Prices on this site are indicative, quoted per share, and are not an offer to buy or sell. The price and quantity for any deal are confirmed by Growfast Direct's desk at the time you deal.
Unlisted, pre-IPO and delisted shares are not traded on a stock exchange. They are illiquid, their prices can move sharply, and you may be unable to sell them when you wish or at all. A company that is expected to list may not do so.
Nothing on this site is investment advice or a promise of returns. Past prices do not predict future prices. Consider your own circumstances, and take independent advice, before you invest.
Inquire opens a WhatsApp chat with Growfast Direct. No payment is taken and no order is placed on this site.
Growfast Direct is not affiliated with, sponsored by or endorsed by Big OOH Limited. Its name and logo belong to their owner and are shown only to identify the company. Figures about it come from published sources and have not been audited by Growfast Direct. See the Terms and Conditions.